SEO is one of the best methods to attract a steady flow of highly targeted traffic to your web apps. However, it only works when you know how to use it. Since SEO is constantly evolving, keeping tabs on all changes to be implemented can be difficult. Even though this requires a fair share of efforts, it is well worth it: apparently, three quarters of all search engine users choose to focus on organic results rather than on paid announcements. Also, almost one third of these searches result in a conversion, as these users end up by making a purchase. Here are a few SEO trends to follow this year.
1. Artificial Intelligence Starts Becoming More And More Important For SEO
Artificial Intelligence is shaping the behaviour of internet search users. Google’s AI algorithm is one of the most relevant examples. Made public a few years ago, this algorithm (also …