How to Make a Planogram for a Retail Store?
A planogram is a drawing that reflects the location of each product in a retail store. By realizing the schematics, you will have better insights into the flow chart for the particular merchandise departments and will be able to determine the best spot for each item. Moreover, an efficient planogram always shows the number of facings for each stock keeping unit or SKU. But the realization of this type of visual diagram can be complex depending on the size of the store. Here is the best guide make a planogram to enhance your retail business.
Define the Purpose of the Planogram for your Retail Store
The first parameter that has a great impact on your planogramming project is its purpose. There are, for instance, planograms which are better for the setting of short shelf-life commodity snack items at a retail store’s register. But they will not certainly fit high-dollar fashion apparel in the back of a luxury store. On the other hand, if you sell clothing, you need to create an appealing presentation of the products to encourage customers to buy. In a nutshell, start defining the type of products you want to sell before creating a relevant planogram. Planograms help you organize share of shelf in order to trigger purchases and expedite the turnover of the products.
Measure Sales Space to Create a Reliable Planogram for Retail Store
The second step in making an efficient planogram for a retail store is taking accurate measurements of the space that you have dedicated to the product and merchandise display. So, grab your tape measure and calculate the width and depth of every shelf. It is also important to take the measurements of the distance between the shelves and note the number of shelves that the display requires. An accurate planogram may include all the hanging spaces that should be used for products like draperies and bedding if needed. This operation is among the best tools for planograms in retail stores because having precise measurements will let you know the number of merchandise you can put each space and how to display them correctly.
Choose the Right Layout for your Planogram for Retail Store
Now that you know precisely what the purpose of the planogramming is and that you have all the accurate measurements of the shelving, you can create the diagram in a formation that any colleagues can easily read and use whenever they need to set or maintain the spaces. One of the best solutions is to develop the planogram in a digital format so that you can share it more easily and update it if changes occur. It is just advised to print it on a piece of paper after every update for quick revisions. The layout, which consists of a representation of the goods in sale, can be a pictorial representation or a linear of the merchandise and the way it is put in store. For more practicality, you can add descriptions (product names, UPC codes or SKUs, etc.).