Is it enterprise ethics or just the golden rule? Peoples’ conflicting beliefs are revealed daily in expressions reminiscent of “It is simply enterprise” (which makes an attempt to exonerate commerce of all but the hardest of legislative controls) and, conversely, in aspirations resembling “We will only prosper by creating win-win conditions with partners and prospects”. Programs of production, consumption, marketing, advertising, social and financial accounting, labour relations, public relations and organisational behaviour are analysed from an ethical viewpoint.
While the ethics-in-enterprise strategy for the most part was concerned with scandals and abuses that came to the general public’s consideration, those in enterprise ethics examined the structure of capitalism and the constructions of business, generally articulating the underlying ethical justification of present buildings and practices and generally criticizing them from an ethical point of view and arguing for change.
Supports company insurance policies that govern ethical conduct. As with the ethics-in-enterprise …
