If you’re interested in bringing new customers to your online platforms, then the art of search engine optimisation is one of the most successful ways to do so. However, the SEO industry continues to flourish in more than just one way as it beats the competition by staying abreast with all of the latest updates. With that said, SEO tactics are more than worth the effort.
At least 80% of its users tend to focus heavily on their organic results instead of dabbling in paid advertising. A whopping 28% of all of these searches smoothly convert into revenue. So, read on as we dive into the top trends of the SEO market.
1 – Artificial Intelligence Will Have A Bigger Role
AI or artificial intelligence will continue to predict with a great deal of accuracy just how persons interact with the online world. Google’s AI, RankBrain was unveiled just a couple of years ago and players one of the biggest roles when it comes to the ranking factors on Google. They also play a huge role as far as the SERPs or search engine results page is concerned.
Well-known senior scientist at Google Greg Corrado was a part of the groundbreaking AI RankBrain. In the past, he brought the spotlight to the tool stating that it had the capacity to learn signals based on insights and even discoveries that were made by the people in the retrieval department. With such groundbreaking technology, RankBrain is set to grow and significantly improve over time and it continues to hold everyone’s attention.
Now that you know about RankBrain, you’ll need to ensure that your SEO is properly optimized for it. Doing so may present quite a challenge since the details on doing so are kept secret. However, a primary factor in this matter may be the signals sent by users.
Some of these include factors such as the amount of time spent on certain pages as well as the click-through rates. In essence, you’ll need to create captivating content that keeps your users on particular pages that are useful to them. Additionally, you can also use a specially designed SEO checker and apply for grants available in hampshire, to aid with the backlinks, readability, and others.
2 – Voice Search Will Impact Search Queries
Due to the ingenuity of Google Assistant, Amazon’s Alexa and Apple’s Siri, voice search has advanced beyond our wildest dreams. These forms of technology drastically advanced and significantly improved as they became more popular. Special predictions were made which indicate that up to 55% of homes will have their very own smart speaker by 2022.
So, if you’re planning to optimise your site for voice search, it’s best to take a closer look at your keywords. In doing so, you’ll need to identify those longer phrases that the average person uses in their regular conversations. With voice search, most use proper phrases such as “What are the new SEO trends for 2021?” whereas, in typing, they’ll input “new SEO trends 2021.”
3 – Search Rankings Will Be Impacted By Mobile Searches
2019 saw the rollout of Google’s mobile-first indexing capabilities. This form of indexing focused heavily on the mobile version of sites and labelled it as the primary version. This was done since it was predicted that almost 73% of users will rely on their phones to access the internet by 2025.
To optimise this, you’ll need to determine how effective and efficient your mobile site is using a test crafted by Google. To have a user-friendly page, Google will need to crawl your URLs, so it is advised that you didn’t set a disallow directive in motion.
Additionally, it should be noted that the content that requires users to swipe or click wouldn’t load. Hence, it is even more important that they can see your lazy-loaded content. Don’t forget, you’ll also need to use meta robots tags on both versions of your site.
4 – EAT Content Will Rank Higher
If you want a high ranked site, you’ll need to ensure that your content is top quality. Even Google has put measures in place to ensure that only top quality content will be ranked. Quality can mean several things but as far as Google is concerned, you’ll need to ensure that you have expertise, authoritativeness, and trustworthiness.
When you follow the EAT principle, your webpage will be considered top quality. This applies if you’re in the “your money, your life” niche that includes finance and healthcare.